When AI Thinks for You, Who Is Actually Making the Decisions?
Belief offloading is the quiet CMO risk in daily AI use. Keep judgment and final…
The Measurement Trap: Why CMOs Keep Making the Same Budget Mistakes
Most CMO budget decisions rest on flawed measurement. Why attribution models mislead, and how to…
What CMOs Should Actually Do With These Platform Shifts Right Now
What CMOs need to know about the latest platform shifts affecting measurement, AI-driven acquisition, and…
The New AI Assistant Channel in GA4: Your AI Traffic Finally Has a Name
GA4 now groups visits from ChatGPT, Gemini, and Claude into a new AI Assistant channel.…
Consolidate Before You Automate: Fixing Data Before AI
July 12, 2026
Consolidate Before You Automate: Fixing Data Before AI
Consolidate your fragmented data sources before automating. Learn how to unify customer, competitor, and financial…
Building AI Authority: How to Get Your Website Cited by ChatGPT and Perplexity
How to structure your website so AI engines like ChatGPT and Perplexity cite you: knowledge…
AI Automation That Survives Contact With Reality
July 4, 2026
AI Automation That Survives Contact With Reality
Why 95% of AI automations fail in the edge cases, and the disciplined, bounded approach…
Why “Do Something With AI” Is the Wrong Goal for CMOs
June 30, 2026
Why “Do Something With AI” Is the Wrong Goal for CMOs
Why AI strategy for CMOs should start with outcomes, not tools, and how the inputs-outputs-outcomes…
Building a Second Brain for Your Marketing Operation
June 26, 2026
Building a Second Brain for Your Marketing Operation
How marketing teams turn scattered campaign knowledge into one AI-accessible second brain, and why that…
Beyond Search: Mastering the Open Knowledge Format (OKF) for AI Dominance
The Open Knowledge Format (OKF) turns your expertise into Markdown knowledge bundles that AI agents…
Rescuing a Plateaued Business Model by Applying the 80/20 Rule to Your Marketing Efforts
June 14, 2026
Rescuing a Plateaued Business Model by Applying the 80/20 Rule to Your Marketing Efforts
Every business hits a margin plateau. The 80/20 fix: focus marketing on the Profit Engines…
The Signal and the Slop: A Business Leader’s Guide to Data Strategy in the Age of AI
A business leader's guide to data strategy in the age of AI: why direction, not…
