From SEO to AEO: Rebuilding Authority When OpenAI’s Crawl Has Tripled
Every era of search has a forcing function. GPT-5 was this era's. Here's the bridge…
5 AI Search Shifts That Will Define 2026 (Per Botify’s 7-Billion-Log Study)
Botify and Chris Long of Nectiv just analyzed seven billion log files. Five shifts in…
How to Get Cited by ChatGPT When Its Crawl Has Tripled: A Topic Modeling Playbook
More crawl does not mean more citations. It means more competition for them. Here's a…
Understanding Topical Authority in the OAI-SearchBot Era
OAI-SearchBot crawls have jumped 3.5x since GPT-5. AI engines now evaluate your content on different…
AI Search Crawlers 101: What ChatGPT-User, GPTBot, and OAI-SearchBot Actually Do
Botify just analyzed 7 billion log files and found OpenAI's crawl tripled since GPT-5 launched.…
We Connected Five Data Sources to One Marketing Plan. Here’s What We Found.
The Five Inputs The project began with five independent analyses: a customer satisfaction survey, a…
How to Warm Up Cold Leads When Your Network Runs Dry
January 22, 2026
How to Warm Up Cold Leads When Your Network Runs Dry
Most new business owners come to a point in their business growth where they hit…
The AI Search Archetypes Reshaping How Your Customers Do Research
The world of customer discovery has fundamentally changed. Where Google once dominated the search landscape,…
Customer Research That Doesn’t Break the Bank: Smart Strategies Before You Hire a Research Agency
July 21, 2025
Customer Research That Doesn’t Break the Bank: Smart Strategies Before You Hire a Research Agency
You don’t need a six-figure research budget or a Ph.D. in anthropology to understand your…
The Evolution of a Data-Driven Marketing Campaign: Stage by Stage
Do you ever feel like your marketing campaigns are just throwing ideas at the wall…
The Marketing Data Lifecycle: From Collection to Value Creation
Do you find yourself collecting tons of marketing data but struggling to turn it into…
Demystifying Event and Conversion Tracking in Google Tag Manager, Analytics, Ads & Looker Studio
June 8, 2025
Demystifying Event and Conversion Tracking in Google Tag Manager, Analytics, Ads & Looker Studio
If you have ever been confused by the varied terminology Google uses to refer to…
