The New AI Assistant Channel in GA4: Your AI Traffic Finally Has a Name
GA4 now groups visits from ChatGPT, Gemini, and Claude into a new AI Assistant channel.…
Consolidate Before You Automate: Fixing Data Before AI
July 12, 2026
Consolidate Before You Automate: Fixing Data Before AI
Consolidate your fragmented data sources before automating. Learn how to unify customer, competitor, and financial…
Building AI Authority: How to Get Your Website Cited by ChatGPT and Perplexity
How to structure your website so AI engines like ChatGPT and Perplexity cite you: knowledge…
Why “Do Something With AI” Is the Wrong Goal for CMOs
June 30, 2026
Why “Do Something With AI” Is the Wrong Goal for CMOs
Why AI strategy for CMOs should start with outcomes, not tools, and how the inputs-outputs-outcomes…
Building a Second Brain for Your Marketing Operation
June 26, 2026
Building a Second Brain for Your Marketing Operation
How marketing teams turn scattered campaign knowledge into one AI-accessible second brain, and why that…
Beyond Search: Mastering the Open Knowledge Format (OKF) for AI Dominance
The Open Knowledge Format (OKF) turns your expertise into Markdown knowledge bundles that AI agents…
Agents Don’t Read Websites. They Inspect Them.
June 18, 2026
Agents Don’t Read Websites. They Inspect Them.
AI agents don't read your website, they inspect it. The five machine-readable signals that decide…
Rescuing a Plateaued Business Model by Applying the 80/20 Rule to Your Marketing Efforts
June 14, 2026
Rescuing a Plateaued Business Model by Applying the 80/20 Rule to Your Marketing Efforts
Every business hits a margin plateau. The 80/20 fix: focus marketing on the Profit Engines…
The Signal and the Slop: A Business Leader’s Guide to Data Strategy in the Age of AI
A business leader's guide to data strategy in the age of AI: why direction, not…
Why Simplicity Wins on Landing Pages
May 23, 2026
Why Simplicity Wins on Landing Pages
Most landing pages underperform because they ask the visitor to think too hard. A Conversion…
From SEO to AEO: Rebuilding Authority When OpenAI’s Crawl Has Tripled
Every era of search has a forcing function. GPT-5 was this era's. Here's the bridge…
5 AI Search Shifts That Will Define 2026 (Per Botify’s 7-Billion-Log Study)
Botify and Chris Long of Nectiv just analyzed seven billion log files. Five shifts in…
