HOW WE ARE UNIQUE
A Systemic Approach to Marketing
In the eyes of most companies, marketing success simply means the face you choose to show the world: attractive images, clever headlines, and special offers.
But to those who have been around the marketing block a few (thousand) times, effective marketing execution looks more like an electrical engineer’s schematic diagram than a slick car commercial or clever jingle. It involves:
- Business objectives
- Key performance indicators (KPIs)
- Strategic planning
- Tactical execution
- Feedback loops between past campaigns and new campaign planning
- Fluid and unambiguous internal communication
These are the things that produce achievable, repeatable marketing results.
All of the above can only be achieved consistently through a systemic approach to marketing. Specifically, what does working with an agency who provides data-infused, systemic marketing like Ambient Array look like?
