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A Systemic Approach to Marketing

In the eyes of most companies, marketing success simply means the face you choose to show the world: attractive images, clever headlines, and special offers.

But to those who have been around the marketing block a few (thousand) times, effective marketing execution looks more like an electrical engineer’s schematic diagram than a slick car commercial or clever jingle. It involves:

  • Business objectives
  • Key performance indicators (KPIs)
  • Strategic planning
  • Tactical execution
  • Feedback loops between past campaigns and new campaign planning
  • Fluid and unambiguous internal communication

These are the things that produce achievable, repeatable marketing results.

All of the above can only be achieved consistently through a systemic approach to marketing. Specifically, what does working with an agency who provides data-infused, systemic marketing like Ambient Array look like?

Here are some key elements of the marketing system that we build and deliver for every client:


Onboarding Assessment

At the outset of our engagement, we will ask you detailed questions about your business objectives and communication preferences. And we will work with you to define your key performance indicators (KPIs), all of which we will directly inform the system we build for you.

Customized Marketing Plan

We will leverage information about your business objectives, budget and existing marketing resources to create for you a customized marketing plan. We will make sure that you and your key team members understand each component of the plan: how it works, its function and how we'll gauge its effectiveness once we're underway.

Dedicated Project Manager

You will have a dedicated Ambient Array project manager. They will serve as your primary point of contact and will serve as your internal client success advocate.

Internal Reviews

We're working for you even when you're not looking. We conduct regular internal performance reviews and report back to you on what we find out: both what's working and areas for improvement. As data nerds, we will faithfully report what we see out on the frontlines of your campaigns.

Reporting Dashboards

You will have direct access to online dashboards whose data are directly fed by the digital campaigns we are operating on your behalf. We will also provide you with easy-to-access tracking metrics that show project status, upcoming meeting dates, and key action items.

Special Alerts

For clients who seek to have their finger on the pulse of daily operations, we offer customized email and text alerts when your daily or weekly KPIs exceed or fall below target levels.

When you are ready to go beyond one-dimensional marketing agencies, we invite you to get the conversation started.