Research and Data · Website Analytics
Google Tag Manager Setup
Done for You, Done Right
We set up Google Tag Manager to send the website actions that matter to your business to Google Analytics 4. You control the accounts from the start, and you receive a tested setup, a written summary and a walkthrough. One price, paid once, with no sales call.
Baseline$597one-time
Baseline + Reporting$897one-time
20 years of tracking done right. Google Analytics since 2005, Google Tag Manager since 2012.
Know what your website visitors actually do
Many websites measure page views and not much more. The actions that tell you whether your marketing is working (a form sent, a phone number tapped, a quote requested, a purchase) go unrecorded, or get recorded twice.
Google Tag Manager is Google's free tool for managing the tracking on your website. We use it to send the actions you care about, such as form submissions and phone taps, to Google Analytics 4 and, if you want, to your ad platforms. The tool is the easy part. The work is deciding what to measure, setting it up correctly, and checking for missing or duplicate events. Done well, you get numbers you can trust. Done badly, you get numbers that mislead you.
Many of the accounts we open have the same problems: tags left behind by a past agency, old Universal Analytics tags still firing years after Google retired it, the same conversion counted two or three times, and nobody sure what any of it does. We sort that out, for a fixed price, and you keep everything we build.
Every setup includes
- A conversation about your business first. We learn what a lead, a sale or a booking looks like for you before we build anything.
- Tag Manager under your control. We create an account and container for your business, or put the one you already have in order.
- Google Analytics 4, connected. Tag Manager set up to send your agreed events to GA4, with your important actions marked as key events. No GA4 property yet? We create one in your account.
- A cleanup of what is already there. Old, unused and duplicate tags removed, including leftover Universal Analytics tags.
- Event tags for the actions that matter. Up to 12, or 20 with Reporting.
- Testing before anything goes live. Each tag checked in preview mode and confirmed in Analytics, then checked again on the live site.
- A full handover. A written summary in plain English, a walkthrough, and everything left in your hands.
What we actually do
Six parts, in this order. You are kept in the loop at each one.
1
Understand your business from a conversion standpoint
Tracking is only useful if it measures what earns you money. We start by learning how your business wins customers online: what counts as a lead, a sale, a booking or a call, which of those matter most, and where they happen on your site.
That conversation decides what gets tracked. You end up with a short list of conversions you will actually use, not a pile of data nobody reads.
2
Set up, or take over, your Tag Manager account
If you have no Tag Manager account, we create the account and container in your own Google account and get the snippet onto your site, either ourselves or with whoever manages it.
If you already have one, we take it as it is. Either way it ends up organized: clear names, folders, and settings that the next person can follow.
3
Link it to your Google Analytics (GA4)
We set up Tag Manager to send your agreed events to your Google Analytics 4 property, so the actions we track show up in your reports. If you do not have a GA4 property yet, we create one in your account.
Your most important actions are marked as key events in Analytics, and we watch the test data arrive to confirm the two are working together properly.
4
Clean up what is already there
We review every existing tag, trigger and variable. Anything old, unused or duplicated is removed, including lingering Universal Analytics tags, which stopped collecting data when Google retired that product but often keep firing on the site.
Double counting gets fixed. Nothing is removed blindly: Tag Manager keeps a version history, so changes to your container can be traced and rolled back. If old tracking code is built into the website itself or added by a plugin, we point it out so whoever manages the site can remove it.
5
Build your event tags
One tag for each action on your list: forms, phone taps, key buttons, purchases, downloads and more. Each is built to fire once each time the action happens, at the right moment, with the details that make it useful in a report.
Up to 12 event tags in Baseline. Up to 20 with Reporting.
6
Test, publish and hand over
Every tag is tested in Tag Manager's preview mode and confirmed in Google Analytics before it is published, then checked again on the live site. Changes go live with a version note that says what changed and why.
Then we hand over: a written summary of every tag, trigger and variable in plain English, and a walkthrough so you know what you have.
How the pieces connect
Your website reports to Tag Manager. Tag Manager sends your events to Google Analytics. Both sit in accounts you own.
Solid lines are part of every setup. Dotted lines are optional: the same Tag Manager setup can send your tracked actions to your ad platforms, now or later, so they can see which ads lead to them. Each platform needs its own tags.
Two packages, one-time price
Pay once. No subscription, no retainer, nothing to cancel.
Baseline
$597 one-time
For a site that needs clean, trustworthy tracking.
- Conversion review. We agree with you what is worth tracking.
- Google Tag Manager account setup in your own Google account, or your existing account put in order.
- Connected to Google Analytics 4, with your important actions marked as key events.
- Cleanup of existing tags, including old Universal Analytics tags.
- Up to 12 event tags for the website actions we agree to track, each tested before it goes live.
- Written summary and walkthrough at handover.
Most complete
Baseline + Reporting
$897 one-time
For a team that wants the answers, not just the data. Baseline ($597) plus Reporting ($300).
- Everything in Baseline.
- 8 more event tags, 20 in total, for larger sites, online stores, or several kinds of leads.
- Up to 5 custom reports in Google Analytics 4, built around your business questions, such as which channels bring your tracked leads and which campaigns get credit for them.
- Bonus: a UTM structure for your ad campaigns. We recommend consistent labels to add to the links in your ads, emails and social posts, so you can organize and compare campaign traffic in Analytics.
Secure card payment through Stripe. Need more than 20 tags, or not sure which package fits? Ask us first.
It stays completely in your hands
Your tracking should belong to you, not to whoever set it up. You control your Tag Manager and Google Analytics accounts from the start, and everything we build is yours to keep and to use, whether or not you ever work with us again.
Your accounts, from the first minute
Your Tag Manager container and your Google Analytics property live in your own Google account. We never build in an account of ours and lend it to you.
Temporary access, granted by you
We work with you to connect to your account as an added user. We never ask for your password, and you can remove our access yourself at any time.
Security protocols, every time
We follow the same security protocols on every client account we work in, and we ask only for the level of access the job needs.
A complete handover
You receive everything: the working setup, the written summary, and a walkthrough. Any agency, any employee, or you yourself can carry it forward.
We step out when the job is done
At the end we remove ourselves from your account. If you would like us to stay on for future help, we can. That is your call, not ours.
No lock-in of any kind
No monthly fee, no retainer, no agency login you depend on. If you change agencies or bring the work in-house next year, the setup goes with you.
20 years of tracking done right
We have been using Google Analytics since it came out in 2005, and Google Tag Manager since Google released it in 2012. In that time we have set up and maintained tracking for dozens and dozens of clients, across many industries.
That matters because the hard part is rarely the tool. It is knowing which actions are worth measuring for a business like yours, spotting the tag that is quietly counting twice, and leaving behind a setup that still makes sense to the next person who opens it.
This is work we do every week for our own clients. The packages on this page are the same work, offered at a fixed price.
20 yearsusing Google Analytics, since it came out in 2005
Dozens and dozensof clients set up and supported
Many industriesfrom local services to online stores
How it works
Buy your package
Pay by card on this page. You get a receipt from Stripe right away.
Tell us about your site
A short form asks for your website address, what it runs on, and what you want tracked. It takes about five minutes.
We talk through your conversions
We review your site and agree with you which actions are worth tracking, so the setup fits your business.
Give us temporary access
We work with you to connect to your Google accounts as an added user, with exact, click-by-click instructions.
We clean up, build and test
Old tags come out, Tag Manager is linked to Google Analytics, and your event tags are built and tested until each one fires once, at the right moment.
Handover
We publish, send your written summary, walk you through what was built, and remove our own access unless you ask us to stay.
What counts as an event tag?
One event tag records one kind of action on your site. Common examples:
Twelve tags suit a site with a handful of key actions. Twenty suit larger sites, online stores, or sites with several kinds of leads. Not sure which you need? Ask us before you buy.
What is not included
- Changes to your website's code beyond adding the Tag Manager snippet
- Building or managing ad accounts and campaigns
- Server-side tagging
- Ongoing monitoring after handover
Some tracking, such as purchases or confirmed form submissions on certain platforms, needs a small change by whoever manages your website. If your site needs work outside the package, we tell you before we start.
What we need from you
- User access to your Google Tag Manager account and Google Analytics property. We show you how to invite us. You never share your Google password.
- Admin access to your website, or someone who can paste one snippet of code into it
- Half an hour to talk through what a conversion means for your business
Questions
How long does it take?
Typical turnaround is 5 business days from the day we have access to your accounts and your completed intake form.
What is your refund policy?
Full refund any time before work begins. Once we have started building in your account, the fee covers the work done.
Do I keep everything if I stop working with you?
Yes. The Tag Manager container and the Google Analytics property are in your own Google account, and we hand over the full written summary. You keep all of it, whether or not you work with us again.
Do I have to speak to someone before I can buy?
No. There is no sales call. After you buy, we ask for about half an hour to agree with you which website actions matter to your business.
Can I hand this setup to another agency later?
Yes. You control the accounts and you receive a written summary and a walkthrough, so your own team or another agency can manage the setup after handover.
Do you need my Google password?
No. You add us to your account as a user through Google's own permission settings, and you can remove us at any time. At the end of the work we remove ourselves, unless you ask us to stay on.
I already have Google Tag Manager. Can you fix what is there?
Yes. We review the existing container, keep what works, repair or replace what does not, and remove tags that are old or unused, including leftover Universal Analytics tags. Each working event tag counts toward your package.
Do I need Google Analytics set up first?
No. If you do not have a Google Analytics 4 property, we create one in your account and link it to Tag Manager as part of the setup.
What are UTM codes, and why are they in the Reporting package?
UTM codes are short labels added to the links in your ads, emails and social posts. They tell Google Analytics which campaign each visitor came from. With Reporting, we recommend a consistent structure for them, so your campaign reports are accurate.
Can you connect Google Ads or Meta Ads as well?
The setup is built so those platforms can be connected. Sending conversions to an ad platform uses event tags from your package. If you need more than your package covers, we quote it before you commit.
Will this recover tracking data I have already missed?
No. A new setup cannot recreate actions that were never recorded. It collects data from the day the tracking goes live.
Will this track every single visitor?
No tracking setup captures everything. Consent choices, browser restrictions and ad blockers limit what any website can record. What a good setup gives you is accurate, consistent numbers for the visits it can see.
Does a tracked phone tap mean someone called?
It means someone tapped your number, not that a call connected or became a customer. The same goes for email links and button clicks. We help you read these numbers for what they are.
Will the Reporting package show profit or return on ad spend?
Custom reports use the data available in Google Analytics. Showing profit or return on ad spend needs revenue and cost data as well, which not every business has in Analytics.
What happens when my website changes?
Ongoing monitoring is not part of these packages. Changes to your forms, checkout or site design can affect tracking, so it is worth checking after any significant change.
Which website platforms do you work with?
Any platform that lets you add a snippet of code, including WordPress, Shopify, Squarespace, Wix and Webflow, as well as custom-built sites.
What if I need more than 20 tags?
Tell us what you need on the contact page and we will quote the extra work before you buy anything.
Ready for tracking you can trust?
Questions first? Talk to us or call 512-521-6791.
Need to automate your operations and reporting?
Check out our sister agency, JLytics.
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