Why Simplicity Wins on Landing Pages
May 23, 2026
Why Simplicity Wins on Landing Pages
Most landing pages underperform because they ask the visitor to think too hard. A Conversion…
From SEO to AEO: Rebuilding Authority When OpenAI’s Crawl Has Tripled
Every era of search has a forcing function. GPT-5 was this era's. Here's the bridge…
5 AI Search Shifts That Will Define 2026 (Per Botify’s 7-Billion-Log Study)
Botify and Chris Long of Nectiv just analyzed seven billion log files. Five shifts in…
How to Get Cited by ChatGPT When Its Crawl Has Tripled: A Topic Modeling Playbook
More crawl does not mean more citations. It means more competition for them. Here's a…
Understanding Topical Authority in the OAI-SearchBot Era
OAI-SearchBot crawls have jumped 3.5x since GPT-5. AI engines now evaluate your content on different…
AI Search Crawlers 101: What ChatGPT-User, GPTBot, and OAI-SearchBot Actually Do
Botify just analyzed 7 billion log files and found OpenAI's crawl tripled since GPT-5 launched.…
We Connected Five Data Sources Into One Marketing Plan. Here’s What We Found.
The Five Inputs The project began with five independent analyses: a member satisfaction survey, a…
We Connected Five Data Sources to One Marketing Plan. Here’s What We Found.
The Five Inputs The project began with five independent analyses: a customer satisfaction survey, a…
We Asked Prospects What Scares Them About the Category. Their #1 Fear Became Our Client’s Lead Message.
April 15, 2026
We Asked Prospects What Scares Them About the Category. Their #1 Fear Became Our Client’s Lead Message.
The Two Surveys Told Opposite Stories We ran a member satisfaction survey with existing customers…
A View from Somewhere: A Constraint that Sets You Free
April 10, 2026
A View from Somewhere: A Constraint that Sets You Free
Do you have a view from nowhere? Not likely. You've developed a business, a personal…
We Asked Prospects What Scares Them About the Category. Their #1 Fear Became Our Client’s Lead Message
April 7, 2026
We Asked Prospects What Scares Them About the Category. Their #1 Fear Became Our Client’s Lead Message
The Two Surveys Told Opposite Stories We ran a customer satisfaction survey with existing customers…
Why Moving Fast on AI for Marketing Fails Without a Data Foundation
A Data Foundation Is More Than Clean Tables and Connected Systems When people hear "data…
