Data and Research Archives

Data and Research

June 25, 2025

The Evolution of a Data-Driven Marketing Campaign: Stage by Stage

Do you ever feel like your marketing campaigns are just throwing ideas at the wall…

delaineymjones@gmail.com

Data and Research

June 10, 2025

The Marketing Data Lifecycle: From Collection to Value Creation

Do you find yourself collecting tons of marketing data but struggling to turn it into…

delaineymjones@gmail.com

Data and Research

June 8, 2025

Demystifying Event and Conversion Tracking in Google Tag Manager, Analytics, Ads & Looker Studio

If you have ever been confused by the varied terminology Google uses to refer to…

Jed Jones

Data and Research

June 3, 2025

From Collection to Insight: Structuring Your Digital Marketing Analytics

Do you find yourself drowning in digital marketing data but struggling to extract meaningful insights…

delaineymjones@gmail.com

Data and Research

May 29, 2025

Building an Effective Digital Marketing Data Pipeline: Collection to Action

Are you drowning in marketing data from multiple sources but struggling to transform that information…

delaineymjones@gmail.com

Data and Research Design and Development

May 21, 2025

Geofencing Marketing 101: What It Is and Why Smart Marketers Are Using It to Win Locally

Let’s talk about geofencing marketing—not the sci-fi-sounding kind, but the real, revenue-generating kind. I’m talking about…

sherri

Data and Research

May 19, 2025

From Clicks to Customers: The Essential Guide to Digital Campaign Performance

Are you trying to master the complex journey of turning casual website visitors into loyal…

delaineymjones@gmail.com

Data and Research

May 16, 2025

Pain Points to Profit Points: Transforming Journey Insights into Revenue Opportunities

Are you struggling to convert your understanding of customer frustrations into tangible business growth? Look…

delaineymjones@gmail.com

Data and Research

May 14, 2025

Quantitative vs. Qualitative Surveys: Choosing the Right Approach for Your Research Goals

Are you struggling to determine whether your organization needs numbers and statistics or in-depth insights…

delaineymjones@gmail.com

img:is([sizes="auto" i]){contain-intrinsic-size:3000px 1500px;}.wp-site-blocks > .alignleft{float:left;margin-right:2em;}.wp-site-blocks > .alignright{float:right;margin-left:2em;}.wp-site-blocks > .aligncenter{justify-content:center;margin-left:auto;margin-right:auto;}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}.is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:root :where(.wp-element-button,.wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;line-height:inherit;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}body[data-bg-header="true"].category .container-wrap,body[data-bg-header="true"].author .container-wrap,body[data-bg-header="true"].date .container-wrap,body[data-bg-header="true"].blog .container-wrap{padding-top:var(--container-padding) !important;}.archive.author .row .col.section-title span,.archive.tag .row .col.section-title span,.archive.date .row .col.section-title span{padding-left:0;}body.author #page-header-wrap #page-header-bg,body.category #page-header-wrap #page-header-bg,body.tag #page-header-wrap #page-header-bg,body.date #page-header-wrap #page-header-bg{height:auto;padding-top:8%;padding-bottom:8%;}.archive #page-header-wrap{height:auto;}.archive.category .row .col.section-title p,.archive.tag .row .col.section-title p{margin-top:10px;}body[data-bg-header="true"].archive .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].category .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].author .container-wrap.meta_overlaid_blog,body[data-bg-header="true"].date .container-wrap.meta_overlaid_blog{padding-top:0 !important;}#page-header-bg[data-alignment="center"] .span_6 p{margin:0 auto;}body.archive #page-header-bg:not(.fullscreen-header) .span_6{position:relative;-webkit-transform:none;transform:none;top:0;}.blog-archive-header .nectar-author-gravatar img{width:125px;border-radius:100px;}.blog-archive-header .container .span_12 p{font-size:min(max(calc(1.3vw),16px),20px);line-height:1.5;margin-top:.5em;}body .page-header-no-bg.color-bg{padding:5% 0;}.blog-archive-header.color-bg .col.section-title{border-bottom:0;padding:0;}.blog-archive-header.color-bg *{color:inherit !important;}.nectar-archive-tax-count{position:relative;padding:.5em;transform:translateX(.25em) translateY(-.75em);font-size:clamp(14px,.3em,20px);display:inline-block;vertical-align:super;}.nectar-archive-tax-count:before{content:"";display:block;padding-bottom:100%;width:100%;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);border-radius:100px;background-color:currentColor;opacity:.1;}@media only screen and (min-width:1000px){body #ajax-content-wrap.no-scroll{min-height:calc(100vh - 141px);height:calc(100vh - 141px) !important;}}@media only screen and (min-width:1000px){#page-header-wrap.fullscreen-header,#page-header-wrap.fullscreen-header #page-header-bg,html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header,.nectar_fullscreen_zoom_recent_projects,#nectar_fullscreen_rows:not(.afterLoaded) > div{height:calc(100vh - 140px);}.wpb_row.vc_row-o-full-height.top-level,.wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 140px);}html:not(.nectar-box-roll-loaded) .nectar-box-roll > #page-header-bg.fullscreen-header{top:141px;}.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 139px) !important;}.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded),.admin-bar .nectar-slider-wrap[data-fullscreen="true"]:not(.loaded) .swiper-container{height:calc(100vh - 139px - 32px) !important;}}.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,.admin-bar[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:calc(100vh - 32px);}body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level,body[class*="page-template-template-no-header"] .wpb_row.vc_row-o-full-height.top-level > .col.span_12{min-height:100vh;}.row .col img.img-with-animation.nectar-lazy:not([srcset]){width:100%;}.nectar-rotating-words-title.element_stagger_words .beginning-text span,.nectar-rotating-words-title.element_stagger_words .dynamic-words span,.nectar-rotating-words-title.element_stagger_words .ending-text span{line-height:1;}input[type=email],textarea{background:#fff;background:rgba(255,255,255,.8);}.gform_wrapper.gravity-theme input[type=submit],.gform_wrapper.gravity-theme .gform_page_footer button,.gform_wrapper.gravity-theme .gform_page_footer input{background-color:#843b62;width:100% !important;}.smaller-text p{font-size:80%;}.nospacebelow{margin-bottom:0 !important;}.page-id-481 #start-the-conversation{display:none;}#gform_fields_3 input[type="email"]{border:2px solid #843b62;}#gform_wrapper_3 h2.gform_title{font-size:22px;text-transform:uppercase;color:#843b62;}.col.padding-3-percent > .vc_column-inner,.col.padding-3-percent > .n-sticky > .vc_column-inner{padding:calc(600px * .03);}@media only screen and (min-width: 1000px){.col.padding-3-percent > .vc_column-inner,.col.padding-3-percent > .n-sticky > .vc_column-inner{padding:calc(( 100vw - 180px ) * .03);}.column_container:not(.vc_col-sm-12) .col.padding-3-percent > .vc_column-inner{padding:calc(( 100vw - 180px ) * .015);}}@media only screen and (min-width: 1425px){.col.padding-3-percent > .vc_column-inner{padding:calc(1245px * .03);}.column_container:not(.vc_col-sm-12) .col.padding-3-percent > .vc_column-inner{padding:calc(1245px * .015);}}.full-width-content .col.padding-3-percent > .vc_column-inner{padding:calc(100vw * .03);}@media only screen and (min-width: 1000px){.full-width-content .column_container:not(.vc_col-sm-12) .col.padding-3-percent > .vc_column-inner{padding:calc(100vw * .015);}}.nectar-split-heading .heading-line{display:block;overflow:hidden;position:relative;}.nectar-split-heading .heading-line >div{display:block;transform:translateY(200%);-webkit-transform:translateY(200%);}.nectar-split-heading h1{margin-bottom:0;}.centered-text .nectar-split-heading[data-animation-type="line-reveal-by-space"] h1,.centered-text .nectar-split-heading[data-animation-type="line-reveal-by-space"] h2,.centered-text .nectar-split-heading[data-animation-type="line-reveal-by-space"] h3,.centered-text .nectar-split-heading[data-animation-type="line-reveal-by-space"] h4{margin:0 auto;}.nectar-split-heading[data-animation-type="line-reveal-by-space"]:not(.markup-generated){opacity:0;}.nectar-split-heading[data-animation-type="line-reveal-by-space"]:not(.markup-generated).animated-in{opacity:1;}.nectar-split-heading[data-animation-type="line-reveal-by-space"] > * > span{position:relative;display:inline-block;overflow:hidden;}.nectar-split-heading[data-animation-type="line-reveal-by-space"] span{vertical-align:bottom;}.nectar-split-heading[data-animation-type="line-reveal-by-space"] span{line-height:1.2;}@media only screen and (min-width: 1000px){.nectar-split-heading[data-animation-type="line-reveal-by-space"]:not(.markup-generated) > *{line-height:1.2;}}.nectar-split-heading[data-animation-type="line-reveal-by-space"][data-stagger="true"]:not([data-text-effect*="letter-reveal"]) span .inner{transition:transform 1.2s cubic-bezier(.25,1,.5,1),opacity 1.2s cubic-bezier(.25,1,.5,1);}.nectar-split-heading[data-animation-type="line-reveal-by-space"] span .inner{position:relative;display:inline-block;-webkit-transform:translateY(1.3em);transform:translateY(1.3em);}.nectar-split-heading[data-animation-type="line-reveal-by-space"] span .inner.animated{-webkit-transform:none;transform:none;opacity:1;}.nectar-split-heading[data-animation-type="line-reveal-by-space"][data-align="left"]{display:flex;justify-content:flex-start;}.nectar-split-heading[data-animation-type="line-reveal-by-space"][data-align="center"]{display:flex;justify-content:center;}.nectar-split-heading[data-animation-type="line-reveal-by-space"][data-align="right"]{display:flex;justify-content:flex-end;}@media only screen and (min-width: 1000px){.nectar-split-heading[data-custom-font-size="true"] h1,.nectar-split-heading[data-custom-font-size="true"] h2,.row .nectar-split-heading[data-custom-font-size="true"] h3,.row .nectar-split-heading[data-custom-font-size="true"] h4,.row .nectar-split-heading[data-custom-font-size="true"] h5,.row .nectar-split-heading[data-custom-font-size="true"] h6,.row .nectar-split-heading[data-custom-font-size="true"] i{font-size:inherit;line-height:inherit;}}@media only screen , print{#ajax-content-wrap .font_size_5vw.nectar-split-heading,.font_size_5vw.nectar-split-heading{font-size:5vw !important;}}@media only screen , print{#ajax-content-wrap .font_size_5vw.nectar-split-heading,.font_size_5vw.nectar-split-heading,#header-outer .font_size_5vw.nectar-split-heading{font-size:5vw !important;}}.wpb_column.el_spacing_0px > .vc_column-inner > .wpb_wrapper > div:not(:last-child),.wpb_column.el_spacing_0px > .n-sticky > .vc_column-inner > .wpb_wrapper > div:not(:last-child){margin-bottom:0px;}

Data and Research

The Evolution of a Data-Driven Marketing Campaign: Stage by Stage

The Marketing Data Lifecycle: From Collection to Value Creation

Demystifying Event and Conversion Tracking in Google Tag Manager, Analytics, Ads & Looker Studio

From Collection to Insight: Structuring Your Digital Marketing Analytics

Geofencing Marketing 101: What It Is and Why Smart Marketers Are Using It to Win Locally

Pain Points to Profit Points: Transforming Journey Insights into Revenue Opportunities

Quantitative vs. Qualitative Surveys: Choosing the Right Approach for Your Research Goals

What Our Clients Are Saying:

START THE

CONVERSATION

TALK TO ONE OF OUR MARKETING EXPERTS TODAY

Contact

Research & Data

Advertising & Social

Design & Development

Legal

Newsletter Signup