A central golden node radiating outward into a clustered constellation of related topical nodes connected by luminous pathways

Data and Research Working with an Agency

May 2, 2026

Understanding Topical Authority in the OAI-SearchBot Era

OAI-SearchBot crawls have jumped 3.5x since GPT-5. AI engines now evaluate your content on different…

ambientarray

Three stylized AI crawler agents traveling along glowing data trails on a dark abstract web grid

Data and Research Working with an Agency

April 27, 2026

AI Search Crawlers 101: What ChatGPT-User, GPTBot, and OAI-SearchBot Actually Do

Botify just analyzed 7 billion log files and found OpenAI's crawl tripled since GPT-5 launched.…

ambientarray

Data and Research

April 15, 2026

We Connected Five Data Sources to One Marketing Plan. Here’s What We Found.

The Five Inputs The project began with five independent analyses: a customer satisfaction survey, a…

Jed Jones

Data and Research Marketing Strategy

January 22, 2026

How to Warm Up Cold Leads When Your Network Runs Dry

Most new business owners come to a point in their business growth where they hit…

Jed Jones

Data and Research

August 7, 2025

The AI Search Archetypes Reshaping How Your Customers Do Research

The world of customer discovery has fundamentally changed. Where Google once dominated the search landscape,…

Jed Jones

Data and Research Working with an Agency

July 21, 2025

Customer Research That Doesn’t Break the Bank: Smart Strategies Before You Hire a Research Agency

You don’t need a six-figure research budget or a Ph.D. in anthropology to understand your…

sherri

Data and Research

June 25, 2025

The Evolution of a Data-Driven Marketing Campaign: Stage by Stage

Do you ever feel like your marketing campaigns are just throwing ideas at the wall…

Delainey Jones

Data and Research

June 10, 2025

The Marketing Data Lifecycle: From Collection to Value Creation

Do you find yourself collecting tons of marketing data but struggling to turn it into…

Delainey Jones

Data and Research

June 8, 2025

Demystifying Event and Conversion Tracking in Google Tag Manager, Analytics, Ads & Looker Studio

If you have ever been confused by the varied terminology Google uses to refer to…

Jed Jones

Data and Research

June 3, 2025

From Collection to Insight: Structuring Your Digital Marketing Analytics

Do you find yourself drowning in digital marketing data but struggling to extract meaningful insights…

Delainey Jones

Data and Research

May 29, 2025

Building an Effective Digital Marketing Data Pipeline: Collection to Action

Are you drowning in marketing data from multiple sources but struggling to transform that information…

Delainey Jones

Data and Research Design and Development

May 21, 2025

Geofencing Marketing 101: What It Is and Why Smart Marketers Are Using It to Win Locally

Let’s talk about geofencing marketing—not the sci-fi-sounding kind, but the real, revenue-generating kind. I’m talking about…

sherri

Data and Research

Understanding Topical Authority in the OAI-SearchBot Era

AI Search Crawlers 101: What ChatGPT-User, GPTBot, and OAI-SearchBot Actually Do

We Connected Five Data Sources to One Marketing Plan. Here’s What We Found.

How to Warm Up Cold Leads When Your Network Runs Dry

The AI Search Archetypes Reshaping How Your Customers Do Research

The Evolution of a Data-Driven Marketing Campaign: Stage by Stage

The Marketing Data Lifecycle: From Collection to Value Creation

Demystifying Event and Conversion Tracking in Google Tag Manager, Analytics, Ads & Looker Studio

From Collection to Insight: Structuring Your Digital Marketing Analytics

Geofencing Marketing 101: What It Is and Why Smart Marketers Are Using It to Win Locally

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