Data and Research

June 25, 2025

The Evolution of a Data-Driven Marketing Campaign: Stage by Stage

Do you ever feel like your marketing campaigns are just throwing ideas at the wall…

delaineymjones@gmail.com

Data and Research

June 10, 2025

The Marketing Data Lifecycle: From Collection to Value Creation

Do you find yourself collecting tons of marketing data but struggling to turn it into…

delaineymjones@gmail.com

Data and Research

June 8, 2025

Demystifying Event and Conversion Tracking in Google Tag Manager, Analytics, Ads & Looker Studio

If you have ever been confused by the varied terminology Google uses to refer to…

Jed Jones

Data and Research

June 3, 2025

From Collection to Insight: Structuring Your Digital Marketing Analytics

Do you find yourself drowning in digital marketing data but struggling to extract meaningful insights…

delaineymjones@gmail.com

Data and Research

May 29, 2025

Building an Effective Digital Marketing Data Pipeline: Collection to Action

Are you drowning in marketing data from multiple sources but struggling to transform that information…

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Data and Research Design and Development

May 21, 2025

Geofencing Marketing 101: What It Is and Why Smart Marketers Are Using It to Win Locally

Let’s talk about geofencing marketing—not the sci-fi-sounding kind, but the real, revenue-generating kind. I’m talking about…

sherri

Data and Research

May 19, 2025

From Clicks to Customers: The Essential Guide to Digital Campaign Performance

Are you trying to master the complex journey of turning casual website visitors into loyal…

delaineymjones@gmail.com

Data and Research

May 16, 2025

Pain Points to Profit Points: Transforming Journey Insights into Revenue Opportunities

Are you struggling to convert your understanding of customer frustrations into tangible business growth? Look…

delaineymjones@gmail.com

Data and Research

May 14, 2025

Quantitative vs. Qualitative Surveys: Choosing the Right Approach for Your Research Goals

Are you struggling to determine whether your organization needs numbers and statistics or in-depth insights…

delaineymjones@gmail.com

Data and Research

May 9, 2025

Survey Response Rates: Practical Strategies to Boost Participation

Are you struggling with low survey completion rates? This article will equip you with proven…

delaineymjones@gmail.com

Data and Research

May 8, 2025

Precision Pathways: Using Journey Analytics to Eliminate Customer Pain Points

Are you struggling to understand why customers abandon your product or service despite your best…

delaineymjones@gmail.com

Data and Research

May 7, 2025

Common Survey Design Mistakes That Compromise Your Market Research

As a marketer, have you ever gone to the trouble of executing a market or…

delaineymjones@gmail.com

Data and Research

The Evolution of a Data-Driven Marketing Campaign: Stage by Stage

The Marketing Data Lifecycle: From Collection to Value Creation

Demystifying Event and Conversion Tracking in Google Tag Manager, Analytics, Ads & Looker Studio

From Collection to Insight: Structuring Your Digital Marketing Analytics

Geofencing Marketing 101: What It Is and Why Smart Marketers Are Using It to Win Locally

Pain Points to Profit Points: Transforming Journey Insights into Revenue Opportunities

Quantitative vs. Qualitative Surveys: Choosing the Right Approach for Your Research Goals

Survey Response Rates: Practical Strategies to Boost Participation

Precision Pathways: Using Journey Analytics to Eliminate Customer Pain Points

Common Survey Design Mistakes That Compromise Your Market Research

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