If you have ever been confused by the varied terminology Google uses to refer to events and conversions across its various platforms, you are not alone. Do you know the difference between:
- An event tag in Google Tag Manager and an event in Google Analytics
- An event and a key event in Google Analytics
- A key event in Google Analytics and a conversion in Google Ads
- A primary conversion and a secondary conversion in Google Ads
- The effects of the Conversions filter and the All Conversions filter in Looker Studio reports
This no-nonsense video uses easy-to-follow diagrams to explore how Google refers to the various ways that events and conversions are tracked across its platforms. Perfect for beginning and intermediate digital marketers looking to expand their knowledge in this crucial aspect of digital marketing success.
Check it out here!
