ga4 Archives | Ambient Array

October 23, 2024

How to Track Site Visits from Facebook Correctly in Google Analytics 4: A Simple Traffic Attribution Guide

Ever wonder why your Facebook traffic numbers in Google Analytics don't match what you see…

Jed Jones

Data and Research

September 26, 2024

How Often Should I Look at My Website’s Google Analytics Data?

The question of how often you should be checking your website data via Google Analytics…

Jed Jones

Layers of rock sediment in a desert setting

Data and Research

September 16, 2024

Getting More Out of Google Analytics with the Data Layer Push Snippet

If you are already using Google Analytics to monitor your users' on-page activity, you are…

Jed Jones

Data and Research

July 27, 2024

Website Analytics Tips for Tackling the Dreaded Unassigned Traffic Label in Google Analytics 4

As a digital marketer, you rely on accurate data to make informed decisions about your…

Jed Jones

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