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Is Your Advertising Making a Difference? Choosing the Right Type of Marketing Attribution Model Working with an Agency
May 3, 2024

Is Your Advertising Making a Difference? Choosing the Right Type of Marketing Attribution Model

In the rapidly evolving advertising landscape, understanding how and where to invest your resources is…
wpengine
marketing and advertising
The Difference Between Marketing and Advertising – Understanding the Powerhouse Duo Advertising and SocialWorking with an Agency
April 20, 2024

The Difference Between Marketing and Advertising – Understanding the Powerhouse Duo

In today's competitive business landscape, a strong online presence is crucial. But when it comes…
sherri
Key Events: A Clearer Picture of User Engagement in GA4 Advertising and SocialData and ResearchWorking with an Agency
April 2, 2024

Key Events: A Clearer Picture of User Engagement in GA4

Marketers, heads up! Google Analytics 4 (GA4) has adopted a new term: key events. Don't…
sherri
5 Things You Should Expect from Your Ad Agency Partner
5 Things You Should Expect from Your Ad Agency Partner Working with an Agency
January 12, 2024

5 Things You Should Expect from Your Ad Agency Partner

If you have been in business for at least a few years, chances are you…
Jed Jones
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