October 26, 2024

A Digital Ad Campaign is a Living, Breathing Thing: Why Ongoing Optimization Matters

Ever wonder why you can't just set up a Google or Facebook ads campaign and…

Jed Jones

October 23, 2024

How to Track Site Visits from Facebook Correctly in Google Analytics 4: A Simple Traffic Attribution Guide

Ever wonder why your Facebook traffic numbers in Google Analytics don't match what you see…

Jed Jones

August 26, 2024

Ground Yourself in the Facts: 5 Maxims for Staying Sane in an Ever-Changing Digital Advertising World

In today's fast-paced digital world, marketers often find themselves overwhelmed by the sheer number of…

Jed Jones

August 8, 2024

Don’t Get Bogged Down By Social Media Content Creation: The Power of Consistent Execution

Social media has become an indispensable tool for businesses of all sizes. However, juggling platform-specific…

sherri

July 23, 2024

Google Abruptly Changes Course on its Policy Around Third-Party Cookies

Heads up, online advertisers! In a surprising turn of events, Google has announced a significant…

Jed Jones

filmmaker developing advertising creative design

July 10, 2024

How the Best Advertising Creative Design Tells a Story: Captivate Your Audience and Drive Results

In today's fast-paced world, consumers are bombarded with countless advertising creative design messages every day.…

sherri

June 26, 2024

How to Survive (and Thrive) the Death of Third-Party Cookies In Your Digital Advertising

The internet advertising landscape is undergoing a seismic shift. Third-party cookies, those little bits of…

sherri

May 31, 2024

Conquer Local Searches: How Google Business Profile Optimization Can Supercharge Your Business

Imagine a scenario: a potential customer with a rumbling stomach searches online for "best pizza…

sherri

Working with an Agency

April 20, 2024

The Difference Between Marketing and Advertising – Understanding the Powerhouse Duo

In today's competitive business landscape, a strong online presence is crucial. But when it comes…

sherri

Data and Research Working with an Agency

April 2, 2024

Key Events: A Clearer Picture of User Engagement in GA4

Marketers, heads up! Google Analytics 4 (GA4) has adopted a new term: key events. Don't…

sherri

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