Starting a digital advertising campaign can feel overwhelming. Between platform complexities, audience targeting, creative development, and technical setup, many business owners wonder what they’re getting into. That’s why we believe transparency is crucial—understanding our proven process helps you prepare, participate effectively, and set realistic expectations for timeline and results.
Ambient Array’s structured approach eliminates guesswork and ensures every campaign launches with strategic foundation. Here’s exactly how we transform your business goals into high-performing digital advertising campaigns.
Phase 1: Discovery & Planning
Confirm Your Business Goals We begin every partnership with a strategic conversation about your objectives. Whether you’re focused on increasing sales, generating qualified leads, boosting brand awareness, or driving targeted website traffic, clearly defined goals shape every tactical decision we make.
Gather Your Marketing Assets Successful campaigns require compelling creative materials. We’ll collect your high-quality product photos, service imagery, videos, logo files, brand guidelines, and existing marketing materials. This asset inventory ensures consistent brand representation across all campaigns.
Define Your Tactical Setup Together, we’ll establish the technical framework: geographic targeting parameters, current Google and Facebook account audit, CRM integration possibilities, and website tracking implementation. These details directly impact campaign performance and measurement capabilities.
Phase 2: Access & Account Setup
Secure Platform Access You’ll grant us management access to your Google Ads and Facebook Ads accounts—or we’ll help create new ones if needed. This access enables us to build, launch, and optimize campaigns on your behalf while maintaining your account ownership.
Build Your Target Audiences Using your ideal customer profiles, we create specific audience segments based on demographics, locations, interests, and behaviors that align with your best customers. Precise audience targeting maximizes ad relevance and conversion potential.
Phase 3: Campaign Development
Select Keywords and Creative Assets For Google Ads, we conduct thorough keyword research to identify search terms your prospects actually use. For Performance Max campaigns, we curate your best images and videos. Facebook campaigns receive optimized visual assets and audience targeting combinations tailored to platform behaviors.
Create Your Ad Copy Our team develops compelling headlines, descriptions, and calls-to-action that speak directly to your target audience’s needs and motivations. Every piece of copy receives your review and approval before going live—no surprises.
Set Up Conversion Tracking We provide Google Tag Manager tracking codes for your website installation. These tags measure crucial actions like form submissions, phone calls, and purchases across both Google and Facebook campaigns, enabling accurate ROI measurement.
Phase 4: Launch & Optimization
Campaign Launch With approved copy and completed technical setup, we launch your campaigns across selected platforms. Our systematic approach ensures everything functions correctly from day one.
Monitor & Optimize The first weeks are critical. We closely monitor performance metrics, making strategic adjustments to improve results and maximize your advertising investment. This ongoing optimization continues throughout our partnership.
What You Can Expect
Throughout this 2-4 week process, you’ll receive regular performance updates, transparent reporting showing exactly how your ads perform, ongoing optimization to improve results, and clear communication at every stage.
Ready to Start?
Understanding our process helps you prepare for success. We’ll schedule your kickoff call to begin Phase 1 and start building your custom digital advertising strategy that drives real business growth.