Company Background
Chef Gloria B is a personal chef and nutritionist with 25 years of experience specializing in healthy meals for cancer patients and individuals with specific dietary needs, operating in Boston, Massachusetts. She believes in the power of nutrition to prevent and reverse disease, offering personalized meal preparation and nutritional counseling. Gloria’s expertise lies in adapting meals to suit the changing tastes and requirements of clients undergoing medical treatments or recovering from surgery.
Problem
Despite her popularity among clients, Chef Gloria B faced challenges in growing her business. Relying primarily on word-of-mouth referrals left her with little control over acquiring new clients. This issue was particularly concerning as she approached the summer season each year, which is traditionally a slow period for her services. The lack of a proactive marketing strategy threatened to impact her income during these crucial months.
Solution
To address these challenges, Chef Gloria B partnered with Ambient Array, a digital marketing agency based in Austin, Texas. The agency developed a comprehensive strategy, including:
- Landing page optimization to enhance conversion rates. This effort included adjustments to the on-page wording, images, and layout.
- A targeted Google Ads text ad campaign designed to reach the very
specific segment of the population that could benefit from Chef Gloria’s specialized services while not wasting ad budget on people unlikely to buy from Chef Gloria.
“Usually summers are my slowest season. But thanks to Ambient Array's handcrafted marketing efforts, this summer has been my best ever. In fact, I'm at maximum business with all of the new business coming in.”
Chef Gloria BOwner
Ambient Array’s digital marketing campaign transformed Chef Gloria’s typically slow summer season into her most successful summer ever. Within a few weeks of the campaign launch, her schedule was filled to capacity with new clients. The targeted approach of the Google Ads campaign and on-page optimization proved highly effective, efficiently reaching the right audience without wasting resources.
Ambient Array’s flexible ad budget policy allowed Chef Gloria to adjust her digital spending upward or downward based on Chef Gloria’s current needs and work capacity, ensuring a steady flow of new business without allowing her to become overwhelmed.
Contact an Ambient Array sales representative today to find out how we can work similar magic for you.