High-Performance Electronic Components Manufacturer
A high-performance technical component manufacturer based in the US specializes in industrial and military applications. With over two decades of experience, they supply advanced electronics components to engineers and procurement managers across manufacturing, semiconductor, and public and private sectors. The company’s expertise lies in delivering cutting-edge solutions that meet the exacting standards of their diverse clientele in niche markets.
Problem
Despite occupying a crucial niche in their field, the company faced significant challenges in maintaining digital marketing effectiveness. For over a decade, they relied on a dedicated digital advertising agency that consistently drove website traffic and generated leads. However, internal personnel changes within their partner agency led quickly to a sharp decline in digital ad performance. This resulted in a substantial drop in lead generation, threatening the company’s market position and growth potential.
Solution
To address these challenges, the company’s web partner introduced Ambient Array, a digital marketing agency known for its innovative approach. Ambient Array developed a comprehensive strategy focused primarily on Google Ads text ad campaigns. Their approach included analyzing past campaign tactics, developing two distinct strategically crafted campaigns – one highly targeted and one for general branded searches – and incorporating geographical and other relevant factors to optimize ad targeting and maximize return on investment.
“"Our team has already seen a marked increase in viable leads generated per month. In fact, we currently entrust Ambient Array to manage three separate divisions' digital campaigns.”
WilliamMarketing & Communications Manager
Result
Ambient Array’s digital marketing strategy has yielded impressive results for the high-performance technical component manufacturer. Within a brief ramp-up period, the company experienced a surge in lead generation that surpassed their previous partner’s best performance. After just six months, they had already generated more Marketing Qualified Leads (MQLs) from digital ads than in the entire previous year. The success of the campaign not only revitalized the company’s digital presence but also strengthened their market position.
Contact an Ambient Array sales representative today to find out how we can work similar magic for you.