Digital Marketing Powers Checking Account Growth for a Regional Credit Union

Founded in 1954, Capitol Credit Union serves as a member-owned financial institution serving Austin, Texas, with three branch locations. As a community credit union, they provide checking accounts, loans, and comprehensive banking services while prioritizing member benefits over profits. CCU competes with larger banks by offering personalized service and competitive rates, focusing on building long-term relationships with members throughout the greater Austin area.

Capitol Credit Union was struggling to grow its new checking account sign-ups in 2024. Despite competitive offerings, they were facing a limited advertising budget compared to their larger competitors. Their limited digital presence meant missing opportunities to connect with consumers who increasingly use online search to find banking services. The credit union needed a cost-effective strategy to reach potential members actively searching for financial solutions.

Capitol Credit Union partnered with Ambient Array to implement a comprehensive digital marketing strategy:

• Three targeted Google Ads campaigns focusing on general banking, checking accounts, and loans
• Google Business Profile optimization for all three locations to improve local search visibility
• Organic social media management with 12 monthly posts each on Facebook and Instagram
• Dedicated account oversight with monthly performance reporting and continuous optimization

The impact was immediate and deep. Just in the first four months of 2025, Ambient Array’s campaigns delivered exceptional results. New checking account acquisitions increased 44% in that period of 2025 compared to the same period in 2024. Google Business Profile visibility improved 55%, increasing branch visits and online inquiries. The flexible campaign structure allowed CCU to scale investment based on capacity and results.

Contact an Ambient Array sales representative today to find out how we can work similar magic for you.